Divine Designs Great Graphics Business Branding Blog
Graphic design is a very important component of your business branding and web design strategy in 2024. A picture is worth a thousand words after all, and a well edited video is worth even more. Graphic design is all around us including the good, the bad, and the ugly.
There is endless content on the internet, and your business visuals must be unique and professional quality to stand out from the competition like at Schiemer Finance. High-quality images and graphics can create immense value for businesses around the world.
Hiring a professional graphic design company is a good choice for anyone who wants to touch up their website, enhance video content, design posters for their companies, create logos, or for a multitude of other artistic purposes. Your great graphics can help to motivate businesses and customers to buy or invest in 2023 projects and beyond.
But choosing the correct graphic designers is an important decision that can make a major difference in your business. Just look at new MLM company Elomir to learn how graphic design builds a burgeoning brand. Image is everything in this industry!
Hiring a professional graphic design company is a good choice for anyone who wants to touch up their website, design posters for their companies, or a multitude of other artistic purposes. But choosing the correct graphic designers is an important first step. Here are a few things that we at Divine Designs Business Branding & Great Graphics look for in business:
A Great Graphic Design Company With A Powerful Portfolio
Most respectable graphic designers in the industry will have samples on their websites and links to some of their work online. Seeing the website and judging if the work matches the kind of style you think will suit you is a good place to get started.
A Graphic Design Agency That Responds Quickly
Unless you want a "cookie cutter" solution, then you will want to contact the people designing for you directly. Communication is very important when considering intangible visions on visual designs. Not just the initial response for your inquiry, but repeated communication to have a free flow of ideas so that you know you are getting exactly what you want with professional graphic designers.
You need quick responses and results while working with graphic design professionals. That goes for any company, whether you are selling log cabin kits or domain names.
A Design Agency Willing To Challenge
You It is important to realize that these people are the professionals, not you. So if you explain your vision, you need to open your mind to their professional experience and let them have some creative leeway. Of course the customer has the last word, be sure to keep an open mind and not limit yourself to a single vision, like they do at Neil Patel's Digital Market Agency.
A Company with Great Customer Reviews
Reading through the reviews that previous and current customers have posted on a site is an excellent way to get a realistic feel about what kind of service you will be receiving. A lot of customers will have left links to what the entrepreneurial designers have done for them to show off the graphical work - it's another good way to see what you're getting yourself into.
There are other things that you need to keep in mind as well with graphic designing. It is very important that you choose ONE company to do your graphical design work. The reason for this is to keep a consistent look across your website, advertising campaign, or whatever it is that you are ordering. There are many excellent graphics companies out there, but choosing one will ensure a solid look across the whole spectrum. One more thing that separates the amateur graphic designers from the professionals is their ability to see the "whole picture". The "whole picture" does not just mean the content that you have ordered, but it means seeing your work and considering it to the rest of the work in the industry.
Top Techniques Today
By keeping the whole industry in mind, skilled designers can give your work a unique edge that can differentiate your art and portfolio websites from the rest of the crowd.
A graphic design company is a great solution for a business that needs assistance with promotion. Professional consultants and designers help their customers by creating an instantly recognizable brand.
If your company needs the assistance of a professional and skilled graphic design company to help promote your product or service, use the services of an expert team of graphic web designers and IT consultants that will come up with the best marketing strategy for you.
The web designers, graphic artists, and IT consultants will work together that will not only come up with a design or logo that focuses on brand identity but can offer it to you at a great value. The graphic designers from the design company will work alongside you to create images that perfectly depict what your company is about or highlight your services. The graphical designers may create layouts that are based on your company's concept.
Entrepreneur Mike Schiemer with a net worth of $1,000,000 recommends hiring an affordable but experienced graphic designer for your business blog, e-commerce store, or website branding. The custom imagery can make all the difference in helping your company to stand out against endless competition on the web. The data doesn't lie!
A graphic design company will work to help you achieve the image you desire and may even provide a guarantee on their services. With experience and the use of the latest programming tools, the designers are committed to boosting the image of your company online (such as on social media platforms) and offline (such as signage).
Whether you are an aspiring graphic designer, experienced graphics artist, or someone working with graphic designers, it helped to have additional digital and business experience. It would be well worth the time and money to invest in part time mba courses in London to boost your knowledge and experience with computer programs and working with others in a business setting. It will also open up doors of great new opportunity within and outside of the realm of graphic design.
The following are some benefits of hiring a graphic design company or consultant, according to entrepreneurship expert Mike Schiemer:
• Provides your business building with a strong strategic vision - The company has designers that are trained to handle visual communication problems. The designers and the consultants can create a long term plan for effectively marketing your business
• Doing more with less - An experienced designer know the industry well and how to make your money work for you. These designers can recommend printing, web and design methods that may save your company money and time.
• Allows you to focus on your bootstrapped business - a professional designer works without having to be supervised, will keep you updated, and manages the design process.
• Brings Innovation to the table - A top graphic designer pro that has been in the industry awhile knows the importance of keeping up with the latest marketing trends and technology. The great news is that you do not have to do any research on your own.
• Adaptability - an experienced web designer is aware that project requirements, multimedia, and marketing goals are always changing and has the know how keep the project going forward with this occurs. The success of your business or service depends on how well you develop a marketing strategy to promote it. It also depends on how well the vision of your product, website, or service is presented and executed to your audience.
Conclusion: Get Great Graphics And Create Divine Designs
Hiring a qualified graphic design company is a huge investment and will pay off in a relatively short time. Your business branding is at stake so don't cut corners when it comes to great graphics! Grand graphics get good results.
Continue reading the Divine Designs Great Graphics Business Branding Blog by Mike Schiemer for more insights into graphic design, website designing, and how to build a bold business brand.
When it comes to small business branding and marketing, it can be argued that nothing is more important than a high quality website. For the relatively low investment price, there's nothing else that can be such a game-changer for your company. A business website, or a better one, can make or break your online business. The challenging part is finding an experienced, innovative, and affordable web design company to work with.
Work With The Right Website Design Team
Luckily for you there is Silky Ocean Studios, a highly sought after web design agency that makes it their mission to build you an amazing website. Whether you just need simple mobile websites or a huge custom-made site, they have the customized solution you need.
Epic Examples Of Small Business Websites
Silky Ocean Studios has some great examples of high quality websites designed for their clients. Here are a few great small business websites that get big results for satisfied clients:
Those are just a few clients though and you will find countless other inspirational examples on the Silky Ocean Studios portfolio.
And for another example of a high-quality website you can use for inspiration, click here.
Critical Website Features And Services
- Your Own Website Designers
- Free Unlimited Site Updates
- Professional Email Accounts
- Secure Website Hosting
- Mobile-Friendly Design
- Search Engine Optimised
- Website Analytics
- 24/7 Online Customer Support
- No Contracts Needed
Here's what you'll need for your small business website and what you'll get in more detail:
Fully Responsive & Mobile Optimised
More than half of all searches and website traffic now take place on mobile devices over desktop computers. This staggering statistic became a reality over the past couple years and it has had a major impact on the web developer world. All websites should be fully responsive for all smartphones, tablets, desktops and browsers or you'll end up losing customers. Fully responsive blogs and websites are key because then you really only have to edit a single website for it to take effect on both desktop and mobile.
Search Engine Optimised
You can have the greatest website in the world, but it won't matter if nobody can find it. Aside from advertising options like social media marketing and email marketing, that's where search engine optimisation (SEO) really comes into play. The growing number of blogger outreach services and SEO agencies is proof of the importance of search engine optimization for Google and other major search engines. You need to make sure that your website is designed with optimal Google search results in mind to generate substantial organic traffic. That means your site needs optimized keywords, text, images, videos, links, and user experience among countless other factors. There are hundreds of Google ranking factors so you need to try and be as compliant as possible. Paid traffic can be very expensive, so you want to ensure that your site can provide you with free traffic for years to come. This is true whether your website is a blog, ecommerce site, or top torrent site.
Easy To Update Site
A small business website can become a detriment if it takes a lot of time, money, or expertise to make updates. You need to be able to make edits or improvements in a matter of minutes or hours, not days or weeks. This applies to product sales, specials, holiday hours, blog posts, inventory or schedules just to name a few potential variables. Just imagine if you found a major typo on your website (a decimal point in the wrong place for example) or the wrong product listing and it ended up costing you thousands of dollars because you couldn't change it in time. Or maybe you worked for hours on a compelling blog post that you know will help thousands of readers (including marketing influencers) and convert hundreds of visitors into leads or customers.
Your business website needs to be able to make agile updates. It should be a high quality business website that is functional yet eye-catching.
Web Hosting Security
It's very important to have a secure host for your website to prevent it from getting hacked, and to back up all of your information if needed. You don't want to leave your website in the hands of just any host after putting in all of that time, effort, and money. Cyber-security and data protection are now a top priority after all of the highly publicized hacks at top corporations. You should also consider a high-quality internet service provider that provides additional speed and security.
Work With Silky Ocean Studios For Your Small Business Web Design
Building a business website and strengthening your online presence is a major factor in success these days. Don't try and do it yourself or just hire the cheapest option, you get what you pay for! If you want your website done right for an affordable price, make sure to work with Silky Ocean Studios!
With email marketing open rates dipping down to about 10% - 25% at best, businesses need to try more innovative ways to reach their customers. By using new advertising strategies and taking advantage of popular tech innovations, businesses are able to keep customers updated. Consider the following four ideas when trying to replace email marketing. Use PPC Ads When making the shift from using email newsletters to marketing through other avenues, businesses should use PPC or pay-per-click ads. This type of advertising allows businesses to purchase ads that will be listed within search engine results.
When consumers search for relevant keywords, these PPC ads will show up alongside the regular search results, usually near the top on Google. Businesses only pay for the percentage of ads that are clicked on. Send SMS Updates When it comes to SMS marketing, businesses can expect to see open rates as high as 95%. This incredibly high open rate means businesses are able to reach their audience much more effectively through text messages. With the help of SMS services for small business, companies are able to guarantee that more of their customers will open, read, and act on the information. Use Social Media Marketing With 3.5 bil people on social media, businesses that use social media marketing are able to expand their reach in ways they can’t with email marketing. This is especially true when you run a top MLM business in 2020 that needs major promotion on social media marketing platforms.
By focusing their efforts on social media campaigns for Instagram, Twitter, Facebook, and similar platforms, businesses are able to actively engage with interested users. With regular posts, DM’s, and sponsored ads, businesses are able to target their audience through all forms of social media. Create a Business App Most brands today are hopping on the trend of developing an app. While customers have to download and use the app, most brands find that having a mobile app helps to improve brand recognition, build customer loyalty, foster customer engagement, and stand out from the competition.
When customers might otherwise not open an email after receiving a notification, many businesses find that customers are more likely to open a brand’s app after receiving a notification. While still used in some circles, email marketing isn’t quite as effective as it used to be in the past. By turning to more effective marketing techniques, businesses no longer have to worry about how to entice their customers to open their emails. With PPC ads, SMS marketing, social media campaigns, and the use of mobile apps, businesses can improve the way they connect with their customers. Keeping connected with customers is key!
Email marketing may not have the cutting edge, high-tech appeal of some of the other marketing tactics. However, when done right, email marketing for financial professionals like Michael Bloomberg can be remarkably effective. In order to build a productive email campaign, licensed or certified financial advisor professionals should begin by examining the needs of their audience. A broad-based “spray and pray” approach is the quickest way to burn through your hard-earned email list. On the other hand, highly targeted value-add communications will help you build trust, drive referrals, and stay connected to your prospects and clients. Read on for best practices (by email type) and some common email marketing mistakes to avoid.
Recently, I fortunately participated in a lively discussion with a thought leadership group comprised of forwarding thinking, young marketing experts. The topic eventually turned to the effectiveness of email marketing for financial advisors. Although opinions differed greatly on the types of campaigns financial advisors should leverage, there was one thing we could all agree on: Email marketing, when done correctly, is widely effective. But what does that mean for financial advisor email marketing? Email has certainly become a standard mode of communicating with clients and prospects, but it is overused? Do people care about the emails they get from a financial advisor? Isn’t newsletter marketing dead? And, most importantly, should you make it easy on yourself and sign up for one of those services that will generate and send marketing emails for you? As with many things marketing, getting hard numbers and data can make the difference between a great strategic decision and a dead-end money pit. So, let’s look at some numbers. According to CampaignMonitor data for 2019, average email open rates across surveyed industries is 17.92%. Financial services enjoy a slightly more favorable open rate than the average (18.23%). No surprise here: It’s better to have prospects opt into your campaign. The same resource suggests that open rates for permission-based campaigns (i.e. ones where a prospect or a client has given you permission to email them) range between 30% and 40%. That’s a significant upgrade!
According to HubSpot, 99% of people check their email at least once a day. That means you have a good chance of your prospect or client seeing your message when it comes in (as long as it doesn’t get caught by the spam filters). CampaignMonitor supplements that stat: More than 50% of their survey respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands. Finally, marketers who use segmented campaigns note as much as a 760% increase in revenue (CampaignMonitor, 2019 data). So, the data would suggest that the optimal combination for successful financial advisor email marketing should look like this: Ask for permission, send regular emails, make your messaging relevant for the recipient.
Which sounds like common sense. As always, the devil’s in the detail. And so, I wanted to share with you some common questions and specific best practices for financial advisor email marketing campaigns. These are the types of campaigns that a firm of any size can use with success. Campaigns can be super-simple, or you could go all out and have them professionally designed to suit your style. So, don’t feel that email marketing isn’t for you unless you have a big budget. Should financial advisors build an email list — or buy one? Most advisors I know would prefer to do things in the most efficient way possible. From that perspective, one might imagine that buying a list of (ideally) pre-screened prospects from a data company would be faster and better than building your own list through a sign-up form on your website. The reality is a bit more complicated.
First off, the CAN SPAM Act of 2003 requires anyone who purchases an email list with a commercial purpose to abide by certain rules. While those rules do not include obtaining explicit permission from the individuals on the list, they do require accurate transmission information (i.e. who the email is from), non-deceptive subject headings, a clear identification that the message is an advertisement, and an opt-out provision that gives the recipient a choice about whether they wish to receive future emails from you. If you are interested in a deeper dive into this subject, this FAQ article has good information. In summary, though, as long as you follow those requirements, you can send emails until the recipient opts out — at least in theory. In practice, buying a list of emails exposes you to additional risks. There’s a risk that the list was assembled through shady or outright illegal means (such as address harvesting or dictionary attacks). Plus, there’s an (admittedly small) chance that someone on the list has already opted out of receiving emails from you before you purchased the list. Either one of those risks can expose you to fines under the CAM SPAM Act.
What exactly is permission in this context? It could be implicit permission in the case of email recipients who already have a relationship with you (through doing business together, being acquainted socially, or being a part of the same charity or club). Or, it could be explicit permission, like when a prospect types in an email address to download a whitepaper or a checklist. What about “renting” an email list? There is another practice in the industry that’s known as “renting a list”. When you “rent” someone’s email list, they email their list of contacts on your behalf. You don’t get to see any of the email addresses. Think of it as buying an ad that someone will share with their list for a fee. Is “renting” a list better than “buying” a list? Not necessarily. It’s true that the risks are different.
For one, even if you are merely renting a list, the recipients did not give you permission. The reader is not expecting an email from you, so they may feel annoyed and sold to — not the mindset you need to convert skeptics into clients. And then there is the elephant in the room. At the end of the day, the provider of the list (whether they sell it or rent it) is in the business of selling or renting lists. It’s in their best interest to sell/rent a list as much as they can to maximize their profit. That leads to the people on the list getting spammed with a high volume of unexpected and unsolicited offers. Your offer can get lost among them. You may also experience a high degree of unsubscribes, bounces, and spam complaints. All of that adds up to a low ROI. Bottom line: Buying or renting an email list may seem like an inexpensive shortcut to reaching more prospects. In reality, doing this can negatively affect the deliverability of the emails you send to legitimate prospects, spoil your reputation, and result in a poor ROI.
The names on any list you might buy or rent are likely to be “burned out” by too much spam. Think about it… If you spent years building a solid list of people who had opted into getting messages from you, would you sell it for just cents per email address? So, if a list is available for sale, it’s probably not the high-quality goldmine that the list company would have you believe. What should you do instead? Build your own list by having people opt into getting emails from you. Yes, a home-grown email list takes time to develop and nurture. However, doing this will keep you on the right side of the anti-spam rules — and it will be much more effective in terms of ROI and long-term practice growth potential.
Give your audience plenty of opportunities to subscribe to your emails by adding a form to several locations on your website. Limit the volume of data you collect up front (first name and email address are usually enough to get started). In other words, make it very easy for them to say “yes” and join the list. Best practices for financial advisor email marketing So, you’ve developed a list of emails from prospects or clients. How can you build an email marketing campaign that will nurture those relationships? Here are some ideas that can work well for financial advisors. 1) The financial advisor newsletter is alive! Believe it or not, the tried-and-true newsletter format is still an effective way of establishing an ongoing communication cadence with your clients and prospects. Most financial advice firms have transitioned the newsletter from the traditional hard-copy/printed format to digital. A digital newsletter is inexpensive and relatively simple to pull together.
Even if you choose to invest in a professional layout template, you get to reuse it multiple times, which can lead to a solid ROI. If you are considering adding a newsletter (or if you have one and are wondering if you set it up the right way), here are 5 best practices that can make it or break a financial advisor newsletter. Choose a frequency and stick to it. You may not think of it this way, but a newsletter can become an important component of building trust with the prospects who don’t yet know you. If you promise them a monthly newsletter, be sure to deliver a monthly newsletter. Generally, it’s better to pick a lower frequency that’s sustainable for you — than to promise a weekly communication and fail to keep it up. Create a central theme and a structure for your newsletter. Nothing wrecks your readership-bounce-rate like a mailer that’s disorganized or hard to follow.
You might brainstorm some re-usable topic categories that would strike a chord with your audience (perhaps highlighting an upcoming decision or action deadline, sharing a budgeting tip, a market performance update, a summary and take-aways from a recent book you’ve read, or a “get to know” section to present profiles/updates from team members). Make a clear path for someone to opt-out. The number one sin when executing a digital newsletter campaign is trapping your audience in a slow and painful “death by email” spiral. Nothing deteriorates your brand faster than spamming disengaged customers. Give your readers a clear off-ramp. Your newsletter will be better for it. At the very worst, you will know that your messaging needs to be refined based on an alarming rate of unsubscribes.
Give your images alt tags. Email clients (such as Outlook, Apple Mail, or Gmail) can be a tricky beast, and you never know what settings your recipient has enabled. If you are trying to spotlight a project, or if you have invested time in creating a beautiful layout, you surely want your recipients to see it! Giving an image an alt tag will allow alternative text to appear if the image doesn’t load. Also, be sure to test the formatting of your newsletter to ensure it will display right across different platforms. Reduce load times. Be sure to optimize high-quality images for digital viewing. Compress your images to maintain quality while reducing long email load times. Your clients and prospects are experiencing heavy information overload. You have just 1-2 seconds to grab a prospect’s attention. Don’t allow long load times on your emails to sabotage your chance! Promote your newsletter through your social media. Each time your send a newsletter, share one point on your social media profiles — and encourage your followers to subscribe to the list. This step takes virtually no time or effort — and can seamlessly deliver more eager subscribers. 2) Drip sequences can work, too. After a prospect has signed up for a lead magnet (such as a report, a white paper, or a checklist), some advisors follow up on the initial delivery with a short series of emails (something known as a drip sequence).
The purpose of a drip email sequence is to build trust, deliver value, and give the prospect an opportunity to take the next step in the relationship if he or she is ready. Here are some best practices for financial advisor email drip sequences. Segment your prospects. Relevance is the key factor that can make the difference between an email that’s perceived as valuable — and one that’s promptly sent to trash. If you reach out to different categories of clients or prospects, make sure that you have different drip sequences to suit their needs. In other words, pre-retirees and business owners should get different emails. This ties into developing your value proposition as a financial advisor; see this article for more tactical advice on that. Make sure that every email in the sequence adds value. The litmus test I like to use is whether my target audience is likely to save the email, print it out for reference, or forward it to someone they know. If the answer is “probably not”, then you need a different email — or you risk burning out your new subscriber quickly.
Use storytelling techniques to get the reader’s attention. Remember, they don’t know much about you yet. Stories are a powerful tool for connection and trust-building. A well-chosen and well-told story can immerse your prospect into what it’s like to work with you. Think of personal stories that will give your reader a glimpse into your personality, expertise, and experience. There are many great books about effective story structure, and this topic alone could make for a whole other blog post. For now, keep in mind that a story is most effective when you can clearly define a challenge or the stakes, walk the reader through several different emotions, and provide closure. Subject lines matter, a lot. You may spend a couple of hours refining your email to be just right, but if you don’t have an intriguing subject line, chances are that your open rates will be disappointingly low. According to a digital marketing consulting company Convince & Convert, 35% of email recipients open an email based on the subject line alone. So, invest some time to come up with a subject line that piques the reader’s interest and gives them the reason to click “open”. Watch your open rates and unsubscribes.
One or two people dropping off the list is not a big indicator, but if the pattern indicates that a significant percentage of subscribers opts out of your list on email # 3, perhaps you should reassess that specific email. 3) Use email to pre-announce events Are you planning to attend or host a local event? Email is an excellent tool to inform prospects and clients about it. If you are going to a local event and it’s open to the public, let your readers know and invite them to join you. A targeted email blast can allow you to begin networking at an event before it ever starts. Before promoting your own event, keep these best practices in mind. Give your readers a reason to care about the event. Just because you have decided to host an educational seminar, a wine night, or an art auction isn’t enough to entice a prospect to show up. You need to let them know why they can’t afford to miss it. Highlight future take-aways. If your key selling point is raising money for a charity or having fun, focus on that.
Don’t make your audience wonder why they should go. Tailor the event to your audience. This is another opportunity to segment your list and really think about what each client/prospect set would value most. A generic workshop may not be exciting enough to entice participation. It may be better to host two smaller, highly targeted events that will be well-attended. Make your email actionable. It’s not enough that the client or prospect learns about the event. Give them a specific next step. Perhaps they can register for the event or email the office for details. An email without an action will likely be forgotten quickly. Deploy a responsive design. Fast forward to the day of the event, and there’s a good chance that your client will be using their smartphone to refer back to the email you sent them with all the logistics.
Plan ahead and make sure that your email is optimized for mobile viewing! Financial advisor email marketing: Round-up of mistakes to avoid To close this take on the subject of financial advisor email marketing, here are some common mistakes I have seen — and ways to avoid them. Unclear or misleading subject lines. It’s uncommon for financial advisors to use an outright misleading subject line, although it does happen sometimes. The more common mistake I see is choosing a subject line that’s boring, not sufficiently descriptive, or repetitive. Think of your subject line as a movie trailer: Make the recipient want to open it! Missing the mark on content. Not every member of your audience is interested in the same content. So, segment your list and make different content streams that are relevant to your readership. Your CRM system should allow you to use tags to facilitate this. And remember, whatever content strategy you start with is just a hypothesis! Be ready to monitor the response from your audience (open rates, link clicks, other interaction with content) — and adapt accordingly. One-way communication. Have you ever received an email from a “do not reply” email address? This type of tactic comes off as impersonal. It does nothing to encourage interaction.
When businesses send out mailers from a “do not reply” address, it tells the audience that it doesn’t care to have a reciprocal conversation. Let your subscribers and followers know that you are receptive to feedback — and you will be amazed at how active your subscribers will become. Too many links, no clear call-to-action. Backlinks to important content and resources can be helpful and convenient for readers. But, as a thoughtful content curator, it is important to tread carefully here! Too many links can distract the reader from more important content. Don’t try to overstuff your emails with information. Sometimes less is more. Instead, choose a point of focus — and optimize your email marketing to drive viewers to a clear call-to-action. Email marketing still provides financial professionals with a consistent and high ROI!
On an everyday basis, we don’t really give much thought towards the packaging of our beauty products. What we do pay attention to are the results they help us achieve, such as smooth skin, shiny hair or long eyelashes. We also give quite a lot of thought to the price of the products and whether or not they were recommended to us by friends, family, social media influencers, or frugal fitness bloggers.
However, some of us consciously, some unconsciously, we do choose certain products over others based on how the packaging looks like or what is its functionality. Recently, Euromonitor International released a new report about the packaging design trends in the beauty industry that should last until the year 2022. Do you recognize yourself as contributing to any of the below when it comes to product packages?
Everything Smaller!
Generally speaking, we all travel more. But that does not necessarily mean abroad for tropical holidays. In comparison to the previous generations, we travel and move around more in our everyday life between work, home, school, etc. Our lifestyles become busier which is one of the reasons why we invest so much into beauty products – to look less tired, more attractive and so on.
Many of us need cosmetics in small sizes for easier portability, less weight to carry around and sometimes for a legal reason such as the 100ml airport restriction. But that’s not all! The Euromonitor International report additionally mentions that, nowadays, people prefer to try a variety of different cosmetics than commit to one for a longer period of time. Naturally, smaller products encourage it as they finish quickly and so we can try a new one soon enough.
Functionality Is Key
As mentioned, our lifestyles become busier and busier. Even little things like inconvenient packaging closure is a frustrating element that slows us down. Hence, when we shop for new cosmetics, we tend to search for beauty products that will allow fast application. Even as little as two to five minutes saved each morning makes a difference, doesn’t it?
Moreover, we like buying things online more and more every day. Shipping individual items differs from shipping them in bulk to retail stores so that’s another aspect producers need to consider when designing. The flatter and smaller the mail, the cheaper it is. The cheaper the shipping, the more likely is it for the customer to buy it. In other words, everything is interconnected, and you need to consider all variables if you want to make profit now in business!
All Green Everything
Have you heard about the packaging-free shampoo bar made by Lush? The company seriously takes into account how it can reduce any negative impact on the environment. As a consequence, it tries its best in creating products that don’t require any packaging whatsoever. Other beauty and fashion companies perhaps don’t do as well as Lush but they also try to introduce sustainability to its customers or meet the needs of those who are already very conscious of the environment and value companies’ efforts to save it. Many brands replace their previously plastic packaging with recyclable materials or simply reduce the amount of packaging per product.
